Lula, Inc.

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Director of Marketing

  • Sales & Marketing
  • Full-time
  • Philadelphia , PA
  • Remote friendly

2022-01-05 16:47:13 UTC

Our Story:

Lula, voted top ten startups in Philadelphia, is democratizing e-commerce for convenience stores that have been left behind in the 21st century. These stores are the backbone of the country, and Lula empowers them to generate more sales by connecting them to existing delivery channels such as DoorDash, Grubhub, Uber Eats, and more. With Lula, stores can now manage orders, update inventory, and track sales across all major delivery platforms.

Learn more about Lula at www.luladelivery.com

The kind of person we’re looking for:

We’re looking for a marketer to join our remote team. You will help craft compelling stories and shape Lula’s brand identity through marketing campaigns while experimenting and evaluating the impact. 

 

Responsibilities:

  • Remove friction from the sales funnel

  • Execute on the sales enablement strategy in close collaboration with the sales and marketing teams

  • Create and maintain marketing and sales collateral that spans the customer lifecycle and buyer personas, such as pitch decks,, demo guides, case studies, one sheets, and more across target segments

  • Communicate the products’ value props to the sales team via regular training sessions

  • Create effective content for multiple audiences in a variety of formats including presentations, sell sheets, videos, etc.

  • Plan, initiate and execute campaigns targeting the install base to upsell/cross sell with new and existing products and features 

  • Drive more sales through trade show engagement by delivering the right materials, and demos for the team to maximize the ROI from each event.

 

Qualifications:

  • Bachelor's Degree in Marketing, Design, or equivalent education/experience

  • Expertise with multiple social media platforms including LinkedIn, Facebook, Instagram, Twitter & Youtube

  • Email campaign experience with either (Mail Chimp, Hubspot, etc)

 

Bonus Points:

  • Your meme game is strong. You live and breathe internet culture.

  • You have a history of showing marketing results for a tech company

  • You have platinum level interpersonal, organizational, and collaboration skills

  • Creative thinking runs deep in your bones as you back ideas with measurable data

  • Worked at a high-growth startup

  • Deep interest in new technology and online delivery